KNOWN EFFECTS would love to introduce you to Joanne, the face behind Zuanna Cosmetics. We had the pleasure of taking some time-out to ask Joanne some questions about herself and Zuanna Cosmetics.
What motivated you to start Zuanna Cosmetics?
My motivation came from my own struggles with skin sensitivities and discovering how difficult it was to find pure, simplistic products that weren’t filled with unnecessary ingredients. I really wanted to create a range that people could relate to. I wanted to combine nature, simplicity and luxury while most importantly delivering results.
Where did the name come from?
The name Zuanna is Joanne (my name) in Sardinian. My family is of Sardinian heritage with both my parents having been born there and migrating to Australia in the late 1950’s, early 1960’s.
As a child my grandfather would call me Zuanna, so this name has always had so much meaning to me. It reminds me of my childhood; of growing up in nature and of the strength and courage my grandfather had, to migrate here and a start a life in the beautiful Australian countryside.
The beauty business is real and we believe that it would be hard when starting out to make sure you are getting the best of the best ingredients.
What was the first step in sourcing your ingredients?
Throughout my career I was lucky enough to have previously worked for an ingredients supplier and formulator who specialises in high quality grade oils. This gave me a lot of knowledge about ingredients and their characteristics, which in turn provided me with a great insight into what to look for when formulating high quality products.
How long did it take you to create all your amazing natural products?
Let’s say it was something I had been slowly researching and developing for several years. However once I decided to work on Zuanna full time, it took around a year to launch this first line.
What has been your greatest highlight so far?
The response I receive from customers after they use the range and express how my products have made a difference. This brings me so much joy and drive to continue to produce amazing products.
You have created Zuanna Cosmetics to align with the skin and soul.
How did you find this balance and what inspired you to have to as part of your formulas?
Whilst on my journey to skin recovery, I realised that there were two main factors that contributed to having healthy glowing skin. Firstly to nourish your skin and body with healthy clean active botanical skincare by cutting out unnecessary and toxic ingredients.
Secondly is Mindfulness. Really taking that time out for you and believing in the ritual. Stress causes so much damage to our overall wellbeing and impacts our skin in a big way, causing pre-mature ageing, skin disorders and more. So nurturing skin and soul in unison is an important balance.
What were you doing prior to Zuanna Cosmetics?
I am a professional Makeup Artist, so I was working internationally and educating other artists to pursue their passion in the industry.
What are the plans for 2018?
We are very excited for 2018. This year we have already started to expand our distribution into boutique stores across Sydney and our goal is to create additional
amazing relationships with distributors across Australia making our products more accessible to our customers. We also have plans to introduce some new products to the range, with extensive research and testing well underway, so stay tuned!
If you could give one piece of advice to anyone starting a business what would it be?
Be open to advice but most importantly trust yourself.
What do you do in your down time?
I like to create space to rest my mind and body, through exercises and meditation. I also love to cook wholesome healthy foods, so I am always creating delicious new recipes. I also love the beach and nature so I am outdoors as often as possible.
If you could escape right now to one place where would it be? If you could only take 5 items and one meal with you what would they be?
I would escape to anywhere tropical, probably The Bahamas. My Bikini, My healing Crystal, My Gratitude Journal, Flawless Elixir Facial Oil & Virgin
Rose Hydrosol. My meal would have to be breakfast which consists of yoghurt, fresh fruit and homemade muesli.
Thank you Joanne for taking the time to chat with KNOWN EFFECTS!
You can see the Zuanna Cosmetics Collection Here