6 Easy Ways To Effectively Reduce Your Carbon Footprint

Reducing your carbon footprint is something that many people have heard about but have no idea how to effectively implement. We’ve taken a look at some easy ways you can effectively reduce your carbon footprint and have a big impact on how the environment is affected.   Invest In Higher Quality Goods Buying quality goods is one of the easiest ways to reduce your carbon footprint. That cushion from K-mart might be $5 but what cost does it really come at? Think about who made it, how far that item has travelled, what materials it’s been made from and how long you expect it to last. Compare that to a local handmade cushion maker who might charge $30 for their cushions. Yes it might cost more, but it will also probably last a lot longer, and has been made from ethically sourced materials and for a fair wage.   Reduce Your...

How To Eat Well And Ethically

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You may feel like it’s a challenge to eat well and still eat ethically. With so much information out there about the ethical treatment of animals and people who are part of the process of getting your food from farm to plate. Here are our top tips on how to eat well and ethically. Eat Local Produce The more local your produce is, the fewer miles it’s travelled to get to your plate. That means fewer food miles, fewer carbon emissions and less effort has been required to grow, harvest and transport your food. Choose Less Packaged Foods Processed foods are often packaged up to the nines. Often they’ll also have a low nutritional value. Eliminate unnecessary waste by choosing fresh produce that isn’t wrapped in plastic and smothered in cardboard. Choose Fair Trade Products By opting for Fair Trade products, you can rest...

Why Fair Trade Really Does Matter

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A term often bandied about when referring to sustainable or ethical products is Fair Trade. But how many of us really know what Fair Trade is all about. We know it’s a great initiative that involves people getting a fairer deal and treatment throughout the production line, but here at Known Effects, we like to go beyond the surface of ethical initiatives, so let’s take a look at what it is and why Fair Trade really does matter.   What is Fair Trade? Fair Trade defines their brand and mission as follows: “Fairtrade is about stable prices, decent working conditions and the empowerment of farmers and workers around the world.” It aims to support the development of farming and worker communities around the world. This allows them to ultimately have more control over their futures, which results in helping to protect the...

6 Reasons To Buy Sustainably Made Products

Something you may often consider before making a purchase, no matter how big or small, is sustainability. Sustainable products are defined as ones which ‘provide environmental, social and economic benefits while protecting public health and environment over their whole life cycle, from the extraction of raw materials until the final disposal’. Knowing that the products you buy have not only been designed and constructed with these goals in mind, but also with a view to what you will do with them after you’ve finished using them, means that the company has carefully considered every aspect of their process. Here are just 6 reasons to buy sustainably made products wherever possible.   Send a Message To Companies By making a conscious decision whether to buy an item or not, you are sending a message to that company. Choosing...

5 Eco-Friendly Home Design Ideas That Won’t Cost The Earth

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Our homes, if not efficiently designed, can be one of the biggest ways in which we increase our carbon footprint during our lifetime. By making a few small changes to your home design, you can create a home that is eco-friendly and sustainable, meaning over its lifetime, you’ll have much less energy wastage and in the process, you’ll save money too. Here are 5 eco-friendly home design ideas that won’t cost the earth. Eco Paint Many people don’t realise just how toxic some paint can be for the environment. You can’t just throw it away when you’re done; it needs to be responsibly disposed of otherwise it can pollute the environment. By going for an eco-friendly paint instead of a regular paint, you’ll avoid toxic VOCs (volatile organic compounds) in your home. VOCs can be released into the air for years after application, not...

35 000km with Walk. Sew. Good.

KNOWN EFFECTS talks with Megan & Gab from Walk Sew Good, two women on a 35,000km mission through Asia to deliver the world insight and knowledge about ‘who made your clothes’. “We are mad and we certainly don’t pretend to have all of the answers to the unsustainable impacts of the fashion industry. But we’d like to change the way people look at, value and talk about fashion and we thought that this could just be insane enough to get your attention.” This statement is where Known Effects started, and it is that same belief that brings us together. At an event a few months back at The Corner Palm Byron Bay, we heard Jas from Stone & Wood and Tania from the Coven Shoppe talk about not pretending to have all the answers about being sustainable in every area of business. They would rather be transparent and connect with...