Choose Ethical Easter Chocolate This Easter

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When you do your grocery shopping, you probably make healthy and where possible ethical choice as you choose your items. It’s certainly becoming easier to do so, with dedicated sections in many supermarkets and independent grocers for the healthy shopper. But when it comes to Easter, sometimes we can get distracted from our usual shopping standards with the blinding sight of shiny, fun shaped, and let’s face it, the gimmicky world of Easter eggs. These days it’s not just eggs and bunnies either. You can pretty much find chocolate in any shape or form, from unicorns and frogs to dinosaurs and French bulldogs wearing sunglasses, you name it, you can find it. When you choose your Easter eggs each year, do you check the ethical credentials of the suppliers before you buy? More often than not, because these chocolate treats are intended for...

35 000km with Walk. Sew. Good.

KNOWN EFFECTS talks with Megan & Gab from Walk Sew Good, two women on a 35,000km mission through Asia to deliver the world insight and knowledge about ‘who made your clothes’. “We are mad and we certainly don’t pretend to have all of the answers to the unsustainable impacts of the fashion industry. But we’d like to change the way people look at, value and talk about fashion and we thought that this could just be insane enough to get your attention.” This statement is where Known Effects started, and it is that same belief that brings us together. At an event a few months back at The Corner Palm Byron Bay, we heard Jas from Stone & Wood and Tania from the Coven Shoppe talk about not pretending to have all the answers about being sustainable in every area of business. They would rather be transparent and connect with...

Meet Shannon, Founder of Project Selvage

When I tell people that my business is based around upcycled fashion, I recognise the look on their face straight away. The ‘I have no idea what you’re talking about’ look. Their face screws up slightly and goes blank, as they try to rack their brains for a possible meaning. But now I am armed with a (pretty well scripted) response when I can sense someone is hearing the term up cycling for the first time. It goes something like this... Upcycling in fashion is the process of using preloved clothing and transforming it into something new. This process creates value in the garment again, improves its longevity and prevents it from ending up as textile waste in a landfill. Ten years ago, when I was studying fashion design, I didn’t know what up cycling was either. Back then, sustainable fashion wasn’t really a thing. Not once was...

How To Be A Conscious Buyer

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Being a conscious buyer may sound like a big effort is required but it really isn’t that hard. There are some super simple ways you can make a massive impact on the way brands do business, from simple things like packaging all the way through to their supplier chain and environmental policies. Let’s take a look at some easy ways in which you can be a conscious buyer in today’s consumer-oriented world. Bring Your Own Bags This is possibly the simplest change you can make in your buying habits. Invest in some quality reusable bags – they’ll last a lifetime and you can relax in the knowledge that you aren’t contributing to more plastic ending up in landfills or the ocean (where it can have a devastating impact on marine life). Also where possible, keep the plastic bags you use each week to pack your fresh groceries – re-using...