The Face Behind Zuanna Cosmetics

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KNOWN EFFECTS would love to introduce you to Joanne, the face behind Zuanna Cosmetics. We had the pleasure of taking some time-out to ask Joanne some questions about herself and Zuanna Cosmetics. Enjoy! What motivated you to start Zuanna Cosmetics? My motivation came from my own struggles with skin sensitivities and discovering how difficult it was to find pure, simplistic products that weren’t filled with unnecessary ingredients. I really wanted to create a range that people could relate to. I wanted to combine nature, simplicity and luxury while most importantly delivering results. Where did the name come from? Pronounced ZU-AH-NNA The name Zuanna is Joanne (my name) in Sardinian. My family is of Sardinian heritage with both my parents having been born there and migrating to Australia in the late 1950’s, early...

Business Alignment and Organic Flow

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We decide to build a business and create a product or service because we are passionate about what we are selling or offering. As entrepreneurs we have a tendency to come rolling into our business with a bag full of ideas but we don’t always have the ability to slow down and figure out where to place each and every idea. Do you remember why you started your business? Have you got to a point where you feel like something just isn’t right? Maybe you need to slow down and ask yourself some questions that will help you realign your business in a way that is in alignment with you and your business morals. We all want our businesses to evolve and evolve in such a way that our passion for our business can be seen through our brand and products or services. Sometimes as small businesses we can feel like getting our business to evolve is a...

Breaking the Myth of Balance

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What often defines our own personal versions of balance is what we see of other people’s highlight reels on social media. Comparing ourselves to another person, thinking they have their life in balance and is perfect, only sets us up to feel failure in our own lives. There was a time when there was no social media. No highlight reels. There was conversation about the good and the bad. Less pressure to live up to the ideal. To be super mum and business owner. What if you could define what balance means to you? In fact, what if we changed balance to ‘your happy’? What does your happy look like in the areas of your business, life and self? What makes you happy in business? Is it the number of clients or customers you serve? The amount of money you make every week? Is it completed tasks? Connections? Freedom to spend time with your...