Breaking the Myth of Balance

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What often defines our own personal versions of balance is what we see of other people’s highlight reels on social media. Comparing ourselves to another person, thinking they have their life in balance and is perfect, only sets us up to feel failure in our own lives. There was a time when there was no social media. No highlight reels. There was conversation about the good and the bad. Less pressure to live up to the ideal. To be super mum and business owner. What if you could define what balance means to you? In fact, what if we changed balance to ‘your happy’? What does your happy look like in the areas of your business, life and self? What makes you happy in business? Is it the number of clients or customers you serve? The amount of money you make every week? Is it completed tasks? Connections? Freedom to spend time with your...

6 Reasons To Buy Sustainably Made Products

Something you may often consider before making a purchase, no matter how big or small, is sustainability. Sustainable products are defined as ones which ‘provide environmental, social and economic benefits while protecting public health and environment over their whole life cycle, from the extraction of raw materials until the final disposal’. Knowing that the products you buy have not only been designed and constructed with these goals in mind, but also with a view to what you will do with them after you’ve finished using them, means that the company has carefully considered every aspect of their process. Here are just 6 reasons to buy sustainably made products wherever possible.   Send a Message To Companies By making a conscious decision whether to buy an item or not, you are sending a message to that company. Choosing...

5 Eco-Friendly Home Design Ideas That Won’t Cost The Earth

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Our homes, if not efficiently designed, can be one of the biggest ways in which we increase our carbon footprint during our lifetime. By making a few small changes to your home design, you can create a home that is eco-friendly and sustainable, meaning over its lifetime, you’ll have much less energy wastage and in the process, you’ll save money too. Here are 5 eco-friendly home design ideas that won’t cost the earth. Eco Paint Many people don’t realise just how toxic some paint can be for the environment. You can’t just throw it away when you’re done; it needs to be responsibly disposed of otherwise it can pollute the environment. By going for an eco-friendly paint instead of a regular paint, you’ll avoid toxic VOCs (volatile organic compounds) in your home. VOCs can be released into the air for years after application, not...

35 000km with Walk. Sew. Good.

KNOWN EFFECTS talks with Megan & Gab from Walk Sew Good, two women on a 35,000km mission through Asia to deliver the world insight and knowledge about ‘who made your clothes’. “We are mad and we certainly don’t pretend to have all of the answers to the unsustainable impacts of the fashion industry. But we’d like to change the way people look at, value and talk about fashion and we thought that this could just be insane enough to get your attention.” This statement is where Known Effects started, and it is that same belief that brings us together. At an event a few months back at The Corner Palm Byron Bay, we heard Jas from Stone & Wood and Tania from the Coven Shoppe talk about not pretending to have all the answers about being sustainable in every area of business. They would rather be transparent and connect with...

Meet Shannon, Founder of Project Selvage

When I tell people that my business is based around upcycled fashion, I recognise the look on their face straight away. The ‘I have no idea what you’re talking about’ look. Their face screws up slightly and goes blank, as they try to rack their brains for a possible meaning. But now I am armed with a (pretty well scripted) response when I can sense someone is hearing the term up cycling for the first time. It goes something like this... Upcycling in fashion is the process of using preloved clothing and transforming it into something new. This process creates value in the garment again, improves its longevity and prevents it from ending up as textile waste in a landfill. Ten years ago, when I was studying fashion design, I didn’t know what up cycling was either. Back then, sustainable fashion wasn’t really a thing. Not once was...

The Fair Trade Fashion Show Fundraiser

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“THIS IS A FASHION SHOW FOR ACTIVISTS. Slavery is a $150 billion industry affecting an estimated 21 million people worldwide. We are all connected to it - which means we all have the power to fix it. The fashion industry is one of the many culprits contributing to this problem, and the cure is Fair Trade Fashion. Join us as we celebrate the stories and styles from artisans around the world while raising money and awareness to end modern slavery.” https://www.fairtradefashionshow.com/   On July 29th, 2017 The Fair Trade Fashion Show Fundraiser, a sold-out event at the CTRL Collective, Downtown Los Angeles opened its doors to over 150 like-minded people driven to make change in the fashion industry. KNOWN EFFECTS had the opportunity and absolute pleasure of chatting with the founder of this event, Sica Schmitz. When you think of a...

How To Be A Conscious Buyer

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Being a conscious buyer may sound like a big effort is required but it really isn’t that hard. There are some super simple ways you can make a massive impact on the way brands do business, from simple things like packaging all the way through to their supplier chain and environmental policies. Let’s take a look at some easy ways in which you can be a conscious buyer in today’s consumer-oriented world. Bring Your Own Bags This is possibly the simplest change you can make in your buying habits. Invest in some quality reusable bags – they’ll last a lifetime and you can relax in the knowledge that you aren’t contributing to more plastic ending up in landfills or the ocean (where it can have a devastating impact on marine life). Also where possible, keep the plastic bags you use each week to pack your fresh groceries – re-using...

10 Ways To Eliminate Plastic From Your Life

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We all know the devastating impact that plastic can have on our health, environment and wildlife. So why do so many people still use plastic products? Firstly, because it is so prevalent it sometimes feels like it’s the only option, and secondly, it’s usually the cheaper option. In this day and age where everyone wants things better, faster and cheaper, companies feel like they have to cut corners to give consumers what they want while still turning a profit. Until we as consumers stand up and say enough is enough, there is only going to be more and more plastic created. And once plastic is created, there is no way to break it down. It can, of course, be turned into other items via recycling but it will never degrade. Here are 10 simple ways you can eliminate plastic from your life, starting today!   Reusable Shopping...

Meet Walk Away Dave an advocate against single use plastic!

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Growing up on the East Coast of Australia my life has been filled with so much happiness, freedom and good health. Every day the sand beneath my feet connects me to our mother ocean and shapes my day to day life. Whether it's surfing, fishing, taking the dog for a walk, watching the sun rise over the water, spotting migrating whales from the cliffs or just sitting in the sand with your thoughts. The ocean connects us to nature. The ocean creates meaning to life and a freedom that only those who live by the sea truly get to experience every day.  The ocean has given me so many meaningful experiences that have shaped the person I am today and without her, I’d be lost in this world. It makes sense then that one day I woke up and asked myself what have I ever given back for all she has given me? In the year 2011, my life was turned upside down...