Business Alignment and Organic Flow

known-effects-ethical-makers-and-designers-small business hub-business-alignment-organic-flow.jpg
We decide to build a business and create a product or service because we are passionate about what we are selling or offering. As entrepreneurs we have a tendency to come rolling into our business with a bag full of ideas but we don’t always have the ability to slow down and figure out where to place each and every idea. Do you remember why you started your business? Have you got to a point where you feel like something just isn’t right? Maybe you need to slow down and ask yourself some questions that will help you realign your business in a way that is in alignment with you and your business morals. We all want our businesses to evolve and evolve in such a way that our passion for our business can be seen through our brand and products or services. Sometimes as small businesses we can feel like getting our business to evolve is a...

Choose Ethical Easter Chocolate This Easter

known-effects-healthy-easter-eggs-homemade
When you do your grocery shopping, you probably make healthy and where possible ethical choice as you choose your items. It’s certainly becoming easier to do so, with dedicated sections in many supermarkets and independent grocers for the healthy shopper. But when it comes to Easter, sometimes we can get distracted from our usual shopping standards with the blinding sight of shiny, fun shaped, and let’s face it, the gimmicky world of Easter eggs. These days it’s not just eggs and bunnies either. You can pretty much find chocolate in any shape or form, from unicorns and frogs to dinosaurs and French bulldogs wearing sunglasses, you name it, you can find it. When you choose your Easter eggs each year, do you check the ethical credentials of the suppliers before you buy? More often than not, because these chocolate treats are intended for...

How To Eat Well And Ethically

Eat-ethically-known-effects-blog
You may feel like it’s a challenge to eat well and still eat ethically. With so much information out there about the ethical treatment of animals and people who are part of the process of getting your food from farm to plate. Here are our top tips on how to eat well and ethically. Eat Local Produce The more local your produce is, the fewer miles it’s travelled to get to your plate. That means fewer food miles, fewer carbon emissions and less effort has been required to grow, harvest and transport your food. Choose Less Packaged Foods Processed foods are often packaged up to the nines. Often they’ll also have a low nutritional value. Eliminate unnecessary waste by choosing fresh produce that isn’t wrapped in plastic and smothered in cardboard. Choose Fair Trade Products By opting for Fair Trade products, you can rest...

Why Fair Trade Really Does Matter

known-effects-fair-trade-blog
A term often bandied about when referring to sustainable or ethical products is Fair Trade. But how many of us really know what Fair Trade is all about. We know it’s a great initiative that involves people getting a fairer deal and treatment throughout the production line, but here at Known Effects, we like to go beyond the surface of ethical initiatives, so let’s take a look at what it is and why Fair Trade really does matter.   What is Fair Trade? Fair Trade defines their brand and mission as follows: “Fairtrade is about stable prices, decent working conditions and the empowerment of farmers and workers around the world.” It aims to support the development of farming and worker communities around the world. This allows them to ultimately have more control over their futures, which results in helping to protect the...

Breaking the Myth of Balance

Blog-breaking-the-myth-of-balance-known-effects
What often defines our own personal versions of balance is what we see of other people’s highlight reels on social media. Comparing ourselves to another person, thinking they have their life in balance and is perfect, only sets us up to feel failure in our own lives. There was a time when there was no social media. No highlight reels. There was conversation about the good and the bad. Less pressure to live up to the ideal. To be super mum and business owner. What if you could define what balance means to you? In fact, what if we changed balance to ‘your happy’? What does your happy look like in the areas of your business, life and self? What makes you happy in business? Is it the number of clients or customers you serve? The amount of money you make every week? Is it completed tasks? Connections? Freedom to spend time with your...

6 Reasons To Buy Sustainably Made Products

Something you may often consider before making a purchase, no matter how big or small, is sustainability. Sustainable products are defined as ones which ‘provide environmental, social and economic benefits while protecting public health and environment over their whole life cycle, from the extraction of raw materials until the final disposal’. Knowing that the products you buy have not only been designed and constructed with these goals in mind, but also with a view to what you will do with them after you’ve finished using them, means that the company has carefully considered every aspect of their process. Here are just 6 reasons to buy sustainably made products wherever possible.   Send a Message To Companies By making a conscious decision whether to buy an item or not, you are sending a message to that company. Choosing...

5 Eco-Friendly Home Design Ideas That Won’t Cost The Earth

ECO-House-Design-Blog-Known-effects
Our homes, if not efficiently designed, can be one of the biggest ways in which we increase our carbon footprint during our lifetime. By making a few small changes to your home design, you can create a home that is eco-friendly and sustainable, meaning over its lifetime, you’ll have much less energy wastage and in the process, you’ll save money too. Here are 5 eco-friendly home design ideas that won’t cost the earth. Eco Paint Many people don’t realise just how toxic some paint can be for the environment. You can’t just throw it away when you’re done; it needs to be responsibly disposed of otherwise it can pollute the environment. By going for an eco-friendly paint instead of a regular paint, you’ll avoid toxic VOCs (volatile organic compounds) in your home. VOCs can be released into the air for years after application, not...

35 000km with Walk. Sew. Good.

KNOWN EFFECTS talks with Megan & Gab from Walk Sew Good, two women on a 35,000km mission through Asia to deliver the world insight and knowledge about ‘who made your clothes’. “We are mad and we certainly don’t pretend to have all of the answers to the unsustainable impacts of the fashion industry. But we’d like to change the way people look at, value and talk about fashion and we thought that this could just be insane enough to get your attention.” This statement is where Known Effects started, and it is that same belief that brings us together. At an event a few months back at The Corner Palm Byron Bay, we heard Jas from Stone & Wood and Tania from the Coven Shoppe talk about not pretending to have all the answers about being sustainable in every area of business. They would rather be transparent and connect with...

Meet Shannon, Founder of Project Selvage

When I tell people that my business is based around upcycled fashion, I recognise the look on their face straight away. The ‘I have no idea what you’re talking about’ look. Their face screws up slightly and goes blank, as they try to rack their brains for a possible meaning. But now I am armed with a (pretty well scripted) response when I can sense someone is hearing the term up cycling for the first time. It goes something like this... Upcycling in fashion is the process of using preloved clothing and transforming it into something new. This process creates value in the garment again, improves its longevity and prevents it from ending up as textile waste in a landfill. Ten years ago, when I was studying fashion design, I didn’t know what up cycling was either. Back then, sustainable fashion wasn’t really a thing. Not once was...

The Fair Trade Fashion Show Fundraiser

Sica-Schmitz-the-fair-trade-fashion-show-blog-known-effects
“THIS IS A FASHION SHOW FOR ACTIVISTS. Slavery is a $150 billion industry affecting an estimated 21 million people worldwide. We are all connected to it - which means we all have the power to fix it. The fashion industry is one of the many culprits contributing to this problem, and the cure is Fair Trade Fashion. Join us as we celebrate the stories and styles from artisans around the world while raising money and awareness to end modern slavery.” https://www.fairtradefashionshow.com/   On July 29th, 2017 The Fair Trade Fashion Show Fundraiser, a sold-out event at the CTRL Collective, Downtown Los Angeles opened its doors to over 150 like-minded people driven to make change in the fashion industry. KNOWN EFFECTS had the opportunity and absolute pleasure of chatting with the founder of this event, Sica Schmitz. When you think of a...